Gold in jewellery
Gold in Jewellery: Timeless, Valuable, and Infinitely Versatile
A Precious Metal with a Story
For centuries, gold has symbolised power, beauty, and permanence. At Atelier Wittmann, we consider gold to be much more than just a material: it’s a living substance that carries meaning and emotion. Every creation starts with gold and becomes a unique expression of personal history.
What Does Karat Really Mean?
The term “karat” refers to the purity of gold:
- 24 karat: Pure gold (99.9%). Soft and rarely used alone in jewellery.
- 18 karat: 75% gold. The ideal balance between beauty and durability – our standard for high-end creations.
- 14 or 9 karat: More affordable but less resistant to time and wear.
At Atelier Wittmann, we work exclusively with 18k gold, the perfect combination of elegance, longevity, and luxury.
The Colours of Gold: A Matter of Alloys and Style
Gold isn’t just yellow. Depending on the alloy used, it can take on a range of colours:
- Yellow gold: classic and warm – the iconic choice.
- Rose gold: romantic and modern, thanks to copper in the alloy.
- White gold: elegant and subtle, often used to enhance gemstones.
In our Simply Gold collection, we explore the beauty of gold in its purest, most minimalist form.
Why Does the Price of Gold Change?
Gold prices fluctuate daily due to:
- Economic conditions
- Global demand and supply
- Currency exchange rates
- Geopolitical events
We maintain full transparency regarding pricing – offering not only a precious metal, but also expert craftsmanship behind every creation.
Gold vs. Other Metals: What to Choose?
- Gold vs. Silver:
Gold doesn’t tarnish, keeps its shine over time, and retains more intrinsic value. - Gold vs. Platinum:
Platinum is denser and rarer. Gold remains more flexible and widely used. - Gold vs. Gold-Plated:
Gold-plated jewellery has a limited lifespan. Unlike solid gold, it can fade, chip or tarnish over time.
Craftsmanship in Gold, Made Just for You
We don’t design standard pieces. At Atelier Wittmann, each project is the result of a creative dialogue. Gold becomes a medium for your story – transformed by our hands into a lasting work of art.
Want to Create a Unique Gold Piece?
Let’s talk. Visit our Brussels atelier to discover our materials, see our creations, and co-create a piece of jewellery that reflects who you are.
